Book a Call

The All-In-1 Website &
eCommerce Sales System For
Independent Eye Care Professionals

Seamlessly transition online shoppers to in-store customers and convert more prescription eyewear sales!


How Does Complete Pair Help
Secure More Sales For Your Optical Shop?

What to Expect When Working With Us

See What People Are Saying!

Complete Pair has helped us have a much more meaningful connection with our customer. Being able to offer a streamlined buying experience has not only increased our efficiency, but has had such a positive impact on our sales conversion. Thanks to Complete Pair, we are now meeting and exceeding the expectations of our online consumer!

- Jean Higgins, VP Operations, Eredità Eyewear Group.

Complete Pair brought me up to speed with eCommerce and marketing concepts for 2021 and beyond. The information I took away from them has set me up for even more business success!

- Lotte Struwing

Here’s How To Get Involved:

Book a success call below, and we’ll walk you through the
whole process of how to implement this system for your optical shop.
We'll even throw in a complimentary website audit after our call!

Meet The Complete Pair Team

Frequently Asked Questions

  • If you own or operate an optical shop, and are looking to increase and automate your sales process and book more eye exam appointments, then this service is perfect for you
  • Wanting your business to stay current with new customer buying trends & expectations
  • Looking to transition online browsers to in-store customers
  • Are looking for a modernized customer experience and want to maximize your sales potential
  • Looking to increase business efficiency and save money on unnecessary expenses
  • To become more competitive as an independent eye care professional

Book a free success call here, and we’ll share with you exactly how to implement this service into your business.

Although we offer a wide array of web development services for the optical industry, our minimum commitment is currently $560/mth for our All-In-One website & sales system software. Ask about our 20% introductory discount with unlimited website revisions ($1200 value) until the end of February.

To respect each others time and effort, we ask that only serious eye care professionals that can stand to afford this book a success call with us.

Results are generally seen immediately following post launch.

Immediate results would include
– Money saved on manually having a secretary/admin assistant field emails, calls and in-person visits
– Money saved on commission fees if you have sales people promoting your services
– Time freedom for the business owner

Longer term results/benefits would include:
– Increased booked appts
– Increased sales on frames
– Increase in longer term customers
– More referrals from current customers
– Huge competitive advantage over your competition

Please bear in mind, since this service does not drive traffic or leads to your site, you may be required to invest into additional lead generation services outside of Complete Pair, if you require more customers than are delivered via organic methods.

Generally, our process takes between 5-7 weeks

*These dates are conditional on timely feedback and collaboration with our clients.

Yes! We’ll be happy to walk you through a live demo of the software on your success call.

To book a call, please click here

Not all all! While we do need to display a selection of your eyewear and services on your site, it’s not necessary to sell those items online for this lead generation system to operate.

We have access to many of the top eyewear brands/distributors products such as Marcolin, Luxottica, Eredità, DeRigo & Opal. Adding these products to your store is included in our service offering.

Not necessarily. If you have an existing Shopify site, we may only need to perform some adjustments or upgrades on the site. In all other cases, we’d be upgrading you to the world #1 trusted eCommerce and sales platform.

We also offer full custom website development, content creation & appointment booking capabilities on other platforms such as WordPress. If you have a project that doesn’t fit with our Complete Pair suite of services, please let us know here, and we’ll work with you to create a custom solution.

Currently, yes. However, we’re able to build a similar system on WordPress, and are always improving and expanding our services to additional platforms.

Yes, we’re fully certified as a Shopify Partner. We use our design, development, and marketing skills to build a customizable and intuitive solution for you to run and grow your eyecare business, using the worlds #1 trusted eCommerce and sales platform.


Easy! Most optical marketing companies only focus on building information based websites, with little to no sales capabilities. Although it’s important to speak about your services and knowledge/experience in the industry, that alone doesn’t generate new customers.

That’s where Complete Pair goes one step (or many steps) further. Not only do we build you a beautiful custom website, we also supercharge it with the ability to capture your website browsers and convert them into paying customers. Here’s how we differ from most optical marketing companies:

Advanced Optical Sales Features:

  • Appointment booking capabilities that also allow you to capture the frame preference of your customer
  • Allows you to gather all vital patient information before an appointment
  • The ability to showcase your products on your site. Even if it’s simply your ideal assortment, this is much more than any other optical website generally offers

Streamlined Process:

  • Expedited onboarding for a smooth and hands-free process
  • Done-For-You service in as little as 5 weeks

Lower Cost Overall:

  • No need for a creative design team, development team, content team or marketing team (Instantly saving you thousands)
  • No onboarding fee ($249 value)
  • Quick turnaround, with flexible payment plans available over 12 or 24 months.
  • 20% off for new qualifying dispensaries

Book a free success call here and learn more about the additional benefits of a Complete Pair website!